7 hours per week
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Module 1 An overview of social media
Module 2 Facebook marketing and community management
Module 3 Twitter for business
Module 4 LinkedIn, Google+, Pinterest
Module 5 Multimedia, Mobile and Social Bookmarking
Module 6 Blogging
Module 7 Online Reputation Management (ORM), consumer insights and measurement
Module 8 Social media strategy and marketing integration
This course is suited to anyone interested in developing their understanding of social media tools and how these can be used for marketing, community building, and online reputation management.
More specifically, the course is suitable for marketers; owners of small, medium and large businesses; PR professionals, entrepreneurs, community managers and social media managers from both the public and private sectors.
Contact person: Jade
Telephone: +27 (0)21 447 7565