UCT Social Media | Short course
7 hours per week More about our flexible payment options |
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The course in a nutshell:
- 8-week part-time short course presented online throughout South Africa
- Gain a comprehensive overview of social media, with particular emphasis on "The Big 5" - Facebook, Twitter, LinkedIn, YouTube and Blogging as well as Google+ and Pinterest for your business
- Learn practical skills to manage online communities, develop an integrated content strategy, conduct effective online reputation management and measure ROI
- Results in a Certificate in Social Media from the University of Cape Town
Course modules:
Module 1 An overview of social media
Module 2 Facebook marketing and community management
Module 3 Twitter for business
Module 4 LinkedIn, Google+, Pinterest
Module 5 Multimedia, Mobile and Social Bookmarking
Module 6 Blogging
Module 7 Online Reputation Management (ORM), consumer insights and measurement
Module 8 Social media strategy and marketing integration
Who should attend this course?
This course is suited to anyone interested in developing their understanding of social media tools and how these can be used for marketing, community building, and online reputation management.
More specifically, the course is suitable for marketers; owners of small, medium and large businesses; PR professionals, entrepreneurs, community managers and social media managers from both the public and private sectors.
For more details, please contact:
Contact person: Jade
Telephone: +27 (0)21 447 7565
Email: jade.methven@getsmarter.co.za
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Find out more about financing this short course through a personal loan from Capitec Bank.
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Keri Paddock is the Course Instructor for the University of Cape Town Social Media short course.
