UCT Public Relations | Short course

Registrations close:	31 May 2013
Course begins:	10 June 2013
Course fee:	R8,600

7 hours per week

More about our flexible payment options

The course in a nutshell:

10-week part-time short course presented online throughout South Africa
Understand the changing role of a public relations professional
Learn to utilise both traditional and new media tools to communicate with stakeholders and manage your company's public image
Results in a Certificate in Public Relations from the University of Cape Town

Course modules:

Module 1    Introduction to public relations
Module 2    Managing relationships with stakeholders
Module 3    Content creation and management
Module 4    Building valuable relationships
Module 5 Online public relations (Web PR)
Module 6   Public relations and social media
Module 7   Public relations activities and events
Module 8   Crisis and reputation management
Module 9    Measuring, tracking and evaluating public relations activities
Module 10 Creating a public relations plan (PR plan)

Who should attend this course?

The course is suitable for anyone who wants to acquire or sharpen their public relations skills. This includes current and aspiring PR professionals, marketing professionals, marketing managers, communications managers, social media managers, brand managers, publicists, entrepreneurs and business owners.