7 hours per week
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Module 1 Understanding marketing management and planning
Module 2 Market research
Module 3 Branding strategy
Module 4 The product or service plan
Module 5 Competitive analysis
Module 6 Marketing tactics and channels
Module 7 Internet marketing
Module 8 The sales plan
Module 9 Implementing your marketing strategy
Module 10 Measuring marketing success
The course is suitable for anyone who wants to acquire or sharpen their marketing skills.
It is beneficial for small-business owners, managers, entrepreneurs and aspiring and current marketing professionals, including general and marketing managers, sales executives, brand managers, consultants, internet marketers and strategists.
Contact person: Dominic
Telephone: +27 (0)21 447 7565