UCT Marketing | Short course

The course in a nutshell:

• Understand the fundamentals of planning and running a successful marketing campaign
  
• Learn about market and customer analysis, and gain insight into brand development, sales, marketing channels and market research
• 10-week part-time course presented online throughout South Africa
• Results in a Certificate in Marketing from the University of Cape Town

Course modules:

Module 1    Understanding marketing management and planning
Module 2    Market research
Module 3    Branding strategy
Module 4    The product or service plan
Module 5    Competitor analysis
Module 6    Marketing tactics and channels
Module 7    The internet plan
Module 8    The sales plan
Module 9    Implementing your marketing strategy
Module 10  Measuring marketing success

Who should attend this course?

The course is suitable for anyone who wants to acquire or sharpen their marketing skills.
 
It is beneficial for small-business owners, managers, entrepreneurs and aspiring and current marketing professionals, including general and marketing managers, sales executives, brand managers, consultants, internet marketers and strategists.

For more details, please contact:

Contact person: Anique
Telephone: +27 (0)21 447 7565
Email: anique@getsmarter.co.za