UCT Marketing | Short course
7 hours per week More about our flexible payment options |
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The course in a nutshell:
- 10-week part-time short course presented online throughout South Africa
- Understand the fundamentals of planning and running a successful marketing campaign
- Learn about market and customer analysis, and gain insight into brand development, sales, marketing channels and market research
- Results in a Certificate in Marketing from the University of Cape Town
Course modules:
Module 1 Understanding marketing management and planning
Module 2 Market research
Module 3 Branding strategy
Module 4 The product or service plan
Module 5 Competitive analysis
Module 6 Marketing tactics and channels
Module 7 Internet marketing
Module 8 The sales plan
Module 9 Implementing your marketing strategy
Module 10 Measuring marketing success
Who should attend this course?
The course is suitable for anyone who wants to acquire or sharpen their marketing skills.
It is beneficial for small-business owners, managers, entrepreneurs and aspiring and current marketing professionals, including general and marketing managers, sales executives, brand managers, consultants, internet marketers and strategists.
For more details, please contact:
Contact person: Dominic
Telephone: +27 (0)21 447 7565
Email: dominic@getsmarter.co.za
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You may also be interested in:
- UCT Internet Marketing short course
- UCT Project Administration short course
- UCT Start and Manage a Small Business short course
Find out more about financing this short course through a personal loan from Capitec Bank.
Learn how to advance your career with the use of our infographic.
Carla Fourie is the Course Instructor for the University of Cape Town Internet Marketing short course.
