UCT Internet Marketing | Short course

The course in a nutshell:

• Understand the internet marketing landscape and how to reach your target audience by using tried and tested internet marketing tactics
• Gain the skills and confidence to implement your own online marketing tactics and strategies
  
• 10-week part-time course presented online throughout South Africa
• Results in a Certificate in Internet Marketing from the University of Cape Town

Course modules:

Module 1    Introduction to internet marketing
Module 2    Website design and development
Module 3    Online copywriting and web PR
Module 4    Email marketing
Module 5    Online advertising
Module 6    Search engine optimisation
Module 7    Social media and viral marketing
Module 8    Web analytics and conversion optimisation
Module 9    Mobile marketing
Module 10  Internet marketing strategy

Who should attend this course?

The course is suitable for anyone who wants to acquire internet marketing skills. More specifically, it benefits marketing professionals in small, medium and large businesses as well as small-business owners and entrepreneurs. Anyone involved in the marketing function will benefit from an understanding of internet marketing concepts and how they relate to marketing their organisations. Specialist eMarketing professionals will also benefit from a broad education on the subject of internet marketing.

For more details, please contact:

Contact person: Amy-Jane
Telephone: +27 (0)21 447 7565
Email: amyjane@getsmarter.co.za