UCT Internet Marketing | Short course

Registrations close:	12 July 2013
Course begins:	22 July 2013
Course fee:	R8,590

7 hours per week

More about our flexible payment options

The course in a nutshell:

10-week part-time short course presented online throughout South Africa
Understand the internet marketing landscape and how to reach your target audience by using tried and tested internet marketing tactics
Gain the skills and confidence to implement your own online marketing tactics and strategies
Results in a Certificate in Internet Marketing from the University of Cape Town

Course modules:

Module 1    Introduction to internet marketing
Module 2    Website design and development
Module 3    Web analytics
Module 4    Search engine optimisation
Module 5    Online copywriting and web PR
Module 6    Online advertising, PPC and conversion optimisation
Module 7    Social media and viral marketing
Module 8    Email marketing
Module 9    Mobile marketing
Module 10 Internet marketing strategy

Who should attend this course?

The course is suitable for anyone who wants to acquire internet marketing skills. More specifically, it benefits marketing professionals in small, medium and large businesses as well as small-business owners and entrepreneurs. Anyone involved in the marketing function will benefit from an understanding of internet marketing concepts and how they relate to marketing their organisations. Specialist eMarketing professionals will also benefit from a broad education on the subject of internet marketing.