UCT Copywriting for Online Marketing | Short course
7 hours per week More about our flexible payment options |
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The course in a nutshell:
- 7-week part-time short course presented online throughout South Africa
- Learn the fundamentals of copywriting and understand the ever-changing digital landscape
- Gain online copywriting skills and create relevant content in order to communicate, engage and sell to your customers effectively
- Results in a Certificate in Copywriting for Online Marketing from the University of Cape Town
Course modules:
Module 1 Introduction to online copywriting
Module 2 Writing techniques
Module 3 Online copywriting best practices
Module 4 Headlines, calls to action and persuasive copy
Module 5 Copywriting for social media and content marketing
Module 6 Copywriting for search engine optimisation (SEO)
Module 7 Content strategies and quoting clients
Who should attend this course?
The course is suitable for anyone who wants to acquire or sharpen their online copywriting skills. It is beneficial for current writers, freelance writers, web and traditional copywriters as well as aspiring copywriters. This course is also suitable for marketing and advertising managers and executives, public relations professionals, web PR professionals, social media managers, content managers, bloggers, journalists, web designers, entrepreneurs and small business owners.
For more details, please contact:
Contact person: Natalie
Telephone: +27 (0)21 447 7565
Email: natalie@getsmarter.co.za
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Candice Winterboer is the Course Instructor for the University of Cape Town Copywriting for Online Marketing short course.
