Social Media online short course

Course starts: 27 October 2016
Registrations close: 21 October 2016
Course fees: R11,500
Course starts: 12 January 2017
Course fees: R11,500

Why this course?

In a world where Facebook has over a billion users, over 400 million tweets are sent per day, and two new members join LinkedIn every second, social media is changing the face of marketing as we know it. As social media continues to become more integrated into our personal and professional lives, careers and business growth opportunities in the field will see further expansion this year.

Businesses and professionals who gain this knowledge and harness the power of social media are much more likely to reach their target audiences and achieve their marketing goals and objectives.

IAB UCT Social Media online course accreditation As members of the IAB we strive to ensure that all of our courses are aligned with the latest industry best practices and procedures.


Watch this short video featuring past learner, Debbie Visser, to find out how this course is helping her marketing career and her own business.

Course overview

This highly practical 9-week short course will give you a comprehensive and up-to-date overview of the most prominent social media platforms and how these can be established and used for marketing, community building, and online reputation management. Students will learn about the “big five” social media platforms – Facebook, Twitter,LinkedIn, YouTube and Blogging – and will gain an in-depth understanding of other platforms like Google+ and Pinterest. The course teaches students how to integrate all networks into an overarching social media strategy.

Is this course for you?

This course is suited to anyone interested in developing their understanding of social media tools and how these can be used for marketing, community building, and online reputation management. More specifically, the course is suitable for marketers; owners of small, medium and large businesses; PR professionals, entrepreneurs, community managers and social media managers from both the public and private sectors.

What you will learn

  • Orientation module Welcome to your Online Campus
  • Module 1 Positioning your brand on social media
  • Module 2 Managing and growing your Facebook community
  • Module 3 Building a following on Twitter
  • Module 4 Leveraging LinkedIn and Google+
  • Module 5 Marketing with Pinterest and social bookmarking
  • Module 6 Using YouTube, Instagram and understanding mobile
  • Module 7 Blogging for community engagement and search
  • Module 8 Managing and measuring your online reputation
  • Module 9 Integrating social media into your marketing strategy

Your success team



Digital Marketing Specialist

Carla van Staden is an experienced marketer and a passionate teacher, having worked in a traditional publishing house and an online marketing agency for a few years before deciding to start her own agency, Twenty3Media, in 2010. Through Twenty3Media, she’s worked with clients from a number of industries, providing them with marketing assistance and consultation; as well as strategy design and implementation – across both online and offline media.

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