UNIVERSITY OF CAPE TOWN

Social Media online short course

STARTING IN 16 DAYS
9 WEEKS ONLINE
7 - 10 HOURS PER WEEK
AUGUST PRESENTATION:
Course starts: 11 August 2016
Registrations close: 5 August 2016
Course fees: R11,500
OCTOBER PRESENTATION:
Course starts: 27 October 2016
Course fees: R11,500

Why this course?

This highly practical 9-week short course will give you a comprehensive and up-to-date overview of the most prominent social media platforms and how these can be established and used for marketing, community building, and online reputation management. Students will learn about the “big five” social media platforms – Facebook, Twitter,LinkedIn, YouTube and Blogging – and will gain an in-depth understanding of other platforms like Google+ and Pinterest. The course teaches students how to integrate all networks into an overarching social media strategy.

IAB UCT Social Media online course accreditation As members of the IAB we strive to ensure that all of our courses are aligned with the latest industry best practices and procedures.

 

Watch this short video featuring past learner, Debbie Visser, to find out how this course is helping her marketing career and her own business.

Course overview

This highly practical 9-week short course will give you a comprehensive and up-to-date overview of the most prominent social media platforms and how these can be established and used for marketing, community building, and online reputation management. Students will learn about the “big five” social media platforms – Facebook, Twitter,LinkedIn, YouTube and Blogging – and will gain an in-depth understanding of other platforms like Google+ and Pinterest. The course teaches students how to integrate all networks into an overarching social media strategy.

Is this course for you?

This course is suited to anyone interested in developing their understanding of social media tools and how these can be used for marketing, community building, and online reputation management. More specifically, the course is suitable for marketers; owners of small, medium and large businesses; PR professionals, entrepreneurs, community managers and social media managers from both the public and private sectors.

What you will learn

  • Orientation module Welcome to your Online Campus
  • Module 1 Positioning your brand on social media
  • Module 2 Managing and growing your Facebook community
  • Module 3 Building a following on Twitter
  • Module 4 Leveraging LinkedIn and Google+
  • Module 5 Marketing with Pinterest and social bookmarking
  • Module 6 Using YouTube, Instagram and understanding mobile
  • Module 7 Blogging for community engagement and search
  • Module 8 Managing and measuring your online reputation
  • Module 9 Integrating social media into your marketing strategy

Your success team

Carla

CARLA VAN STADEN

Digital Marketing Specialist

Carla van Staden is an experienced marketer and a passionate teacher, having worked in a traditional publishing house and an online marketing agency for a few years before deciding to start her own agency, Twenty3Media, in 2010. Through Twenty3Media, she’s worked with clients from a number of industries, providing them with marketing assistance and consultation; as well as strategy design and implementation – across both online and offline media.

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