UNIVERSITY OF CAPE TOWN
Sales Management online short course
Why this course?
The sales function is directly responsible for bringing in revenue. As such, it is also one of the most important contributing factors when it comes to achieving business growth. However, the success of the sales function is largely dependent on the ability of the Sales Manager to lead and motivate the sales team. The performance of the Sales Manager can mean the difference between the success and failure of an organisation. For any business to have a winning sales team and reach their long-term sales goals, it is important to employ the services of a trained Sales Manager.
We caught up with past learner, Clarina De Freitas, to find out how this course has helped her successfully advance her career.
This highly practical 9-week course explores sales in the modern business context and the sales management skills required to effectively lead, organise, motivate and measure a sales team within the context of the modern-day organisation, in order to achieve business success. From body language to forecasting and negotiation – this course has been designed to equip you for successful sales management in just about any context.
Is this course for you?
If you are looking to acquire or sharpen your personal selling or sales management skills, no matter what your industry, then this course is for you. Whether you are currently working in sales or looking to advance your career, you will find value in taking this course. Furthermore, if you are interested in enhancing your current skill set or looking to grow your own business, you will also benefit from taking this course. In particular, this course is useful for business owners, entrepreneurs, general managers, direct sales professionals (including sales representatives, sales executives, account executives, sales consultants and strategists, marketing managers and executives) as well as anyone wanting to enter the sales arena..
What you will learn
- Orientation module Welcome to your Online Campus
- Module 1 Sales and marketing in the 21st century
- Module 2 The personal selling function
- Module 3 The sales process
- Module 4 Sales forecasting and budgeting
- Module 5 Sales planning and recruitment
- Module 6 Sales training and development
- Module 7 Leading and compensating the sales team
- Module 8 The role of technology in sales and sales management
- Module 9 Analysis and evaluation of sales team performance
Your success team
Entrepreneur, Qualified Accountant & Financial Consultant
Gareth is a jack of all trades. He is a qualified accountant, specialising in tax, and a serial entrepreneur, having established and managed numerous businesses since he was 19. Gareth also acts as a business consultant across strategy, finance and sales management. He is a passionate teacher, and shares his vast experience with his learners, encouraging conversation and practical.
Here's how we've improved lives through better education
"Online learning was flexible and accessible. The most fun aspect was the discussion forum; it was fantastic and I loved sharing with my fellow students. Do not underestimate the value of doing a short course, the feeling of achievement when you complete each assignment is fantastic."