UNIVERSITY OF CAPE TOWN
Marketing online short course
Why this course?
Marketing is essential for the success of any brand, business or organisation. New marketing channels, tools and tactics are introduced on an ongoing basis, and this has forced marketers to become dynamic and flexible in their approach. The rise of digital media has brought about a significant change in the marketing industry, presenting many new opportunities for reaching and engaging with the right audience. As such, the innovative marketer must become a lifelong student of marketing.
This highly practical 10-week short course will equip you with the fundamental knowledge and skills needed to succeed in the evolving field of marketing. Learn the basic principles behind creating, running and measuring your own successful marketing campaigns using the latest tools and techniques, and receive a firm grounding in practical marketing principles that can be combined with the latest marketing trends and techniques.
Is this course for you?
Whether you want to pursue a marketing-related career or are looking to update and validate your existing skill set, this course will provide you with a comprehensive marketing toolkit. If you are a business owner, you can harness these skills for the benefit and financial gain of your venture. Those currently working within the marketing and media industries such as marketing managers, social media managers, content managers, marketing executives, sales consultants and website administrators, to name a few, will also find value in updating their marketing skill set with this course.
What you will learn
- Orientation module Welcome to your Online Campus
- Module 1 Understanding marketing management and planning
- Module 2 Market research
- Module 3 Branding strategy
- Module 4 The product or service plan
- Module 5 Competitive analysis
- Module 6 Marketing tactics and channels
- Module 7 Internet Marketing
- Module 8 The sales plan
- Module 9 Implementing your marketing strategy
- Module 10 Measuring marketing success
Your success team
CARLA VAN STADEN
Digital Marketing Specialist
Carla van Staden is an experienced marketer and a passionate teacher, having worked in a traditional publishing house and an online marketing agency for a few years before deciding to start her own agency, Twenty3Media, in 2010. Through Twenty3Media, she’s worked with clients from a number of industries, providing them with marketing assistance and consultation; as well as strategy design and implementation – across both online and offline media.
Here's how we've improved lives through better education
"Now that I have this course on my name, I am in the running for a promotion as Marketing Manager."
Take the readiness test
This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.Take the test