UNIVERSITY OF CAPE TOWN
Foundations of Business Management online short course
Why this course?
Managing a successful business doesn’t happen without an integrated understanding of how every function works together to achieve an overall business goal. An isolated knowledge of separate business functions and skills means that gaps in your knowledge leave room for ineffective decision-making that can negatively impact your business strategy and its progress developing that broad understanding is essential for informed strategic decision-making.
Over just 8 weeks, this online short course provides you with a broad range of general business management skills. Guided by your own business mentor, you’ll gain a comprehensive and integrated knowledge of management and leadership; acquire skills for interpreting financial statements and completing budgets; and learn to strategically plan for competitive advantage. In addition, you‘ll be equipped with skills in creative problem-solving, customer research survey design, and quality assurance - based on leading theoretical concepts and real-world case studies.
Is this course for you?
The Foundations of Business Management online short course is for you if you want to gain a broader view of business management functions for a holistic understanding of how a business works. If you’re look to make better-informed business decisions based on sound knowledge, this course aims to address foundational concepts and practices across the management spectrum, including marketing, finance, market research and competitive analysis - giving you a strong base from which you can build business success. You can also find value in this course if you want to become an effective business leader and learn relevant and diverse business management skills.
What you will learn
- Orientation Module Welcome to your Online Campus
- Module 1 Introduction to the business management and the business landscape
- Module 2 Management and leadership
- Module 3 Foundations of financial management and budgeting
- Module 4 Customer focus and market research
- Module 5 Competitive advantage: SWOT and other tools
- Module 6 Marketing
- Module 7 Business innovation and creative problem solving
- Module 8 Quality assurance
Your success team
CALVYN DU TOIT
Strategy Consultant and New Business Developer
Calvyn du Toit has extensive experience in business management, development, innovation and strategy; as well as a strong background in marketing and a passion for technology. He has worn many “hats” throughout his career: from Manager, Strategist and Marketer, to Producer, Digital Specialist and Educator. Calvyn is a passionate Tutor, who enjoys sparking debate and sharing his experience on the discussion forums and through the course videos.
Take the readiness test
This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.Take the test