UNIVERSITY OF CAPE TOWN
Events Management online short course
Why this course?
Consumers are currently living, working and spending during what's being referred to as the experience economy. Above all else consumers are looking for experiences and as such, more and more businesses and brands are turning to events as a way of offering these experiences.
This highly practical 10-week short course offers a solid grounding in all of the key concepts, principles and processes needed for you to successfully design, plan, market and manage events of all sizes. Whether for the planning of a wedding, art exhibition, conference, corporate function, sporting event or brand activation, the industry requires professionals trained in this area more than ever before.
What you will learn
- Orientation module Welcome to your Virtual Learning Environment
- Module 1 Introduction to events management
- Module 2 Event role players
- Module 3 Bidding and securing an event
- Module 4 Event organisation and project management
- Module 5 Event operations and logistics
- Module 6 Event design and decor
- Module 7 Financial management
- Module 8 Risk management
- Module 9 Sustainability of events and event greening
- Module 10 Event marketing and sponsorship
Your success team
Events Management Professional
Following a Postgraduate degree from UCT in Tourism and Event Management, Mandy went on to work within the event industry in South Africa and Los Angeles for many years, on a great variety of events. Her work has afforded her the opportunity to travel extensively, building and managing events around nationwide. Mandy’s extensive experience is varied: ranging from décor and styling, to risk management and event operations. She also lectures at UCT’s Section of Applied Management.
Here's how we've improved lives through better education
“The amount of knowledge and skills I have developed from this course is priceless. It will enable me to pursue events as a future career.”
Take the readiness test
This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.Take the test