UNIVERSITY OF CAPE TOWN
Events Management online short course
Why this course?
Consumers live, work and spend within something called the “experience economy”.
What this means is that, above all else, consumers seek out experiences. Businesses, brands and even people in their personal capacity, offer these experiences in the form of events.
However, in order to ensure that these events provide the right type of experience, convey the desired impression and serve a goal unique to every event, they need to be effectively and efficiently managed, which is where you, the Events Manager, come in.
This highly practical 10-week online short course offers a solid grounding in the key concepts, principles and processes needed for you to successfully design, plan, market and manage events of all sizes. You’ll be introduced to everything from bidding and securing an event, project management and the various roles involved, to design, decor, finances, marketing and risk management. This comprehensive coverage of the events management spectrum means you’ll leave with a well-rounded knowledge of how to pull off a highly successful event, time and time again.
Is this course for you?
Whether it’s for a wedding, art exhibition, conference, corporate function, sporting event or brand activation, professionals with an up-to-date skill set and practical knowledge of events management will always be in demand. If you’ve always dreamed of managing your own events company, this course is what you need to get started. It could also be what you’re looking for if you want to transfer into the industry, learn to better manage your existing events business, gain a broader understanding for personal pursuits, or simply formalise your skills with a certificate backed by UCT.
What you will learn
- Orientation module Welcome to your Online Campus
- Module 1 Introduction to events management
- Module 2 Event role players
- Module 3 Bidding and securing an event
- Module 4 Event organisation and project management
- Module 5 Event operations and logistics
- Module 6 Event design and decor
- Module 7 Financial management
- Module 8 Event marketing and sponsorship
- Module 9 Risk management
- Module 10 Sustainable events and event greening
Your success team
Events Management Professional
Following a Postgraduate degree from UCT in Tourism and Event Management, Mandy went on to work within the event industry in South Africa and Los Angeles for many years, on a great variety of events. Her work has afforded her the opportunity to travel extensively, building and managing events around nationwide. Mandy’s extensive experience is varied: ranging from décor and styling, to risk management and event operations. She also lectures at UCT’s Section of Applied Management.
Here's how we've improved lives through better education
“The amount of knowledge and skills I have developed from this course is priceless. It will enable me to pursue events as a future career.”
Take the readiness test
This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.Take the test