Digital Marketing online short course

Course starts: 7 November 2016
Registrations close: 1 November 2016
Course fees: R12,500
Course starts: 5 December 2016
Course fees: R12,500

Why this course?

Maintaining a healthy brand image in the digital space is not just a nicety -  it’s a necessity.

The UCT Digital Marketing online short course is designed to empower you with the relevant skills, knowledge and expertise necessary to design and implement an effective, integrated digital marketing strategy. If you want to win the war for online attention for your clients and/or business, you need to ensure your digital marketing skills are up-to-date and up-to-scratch.

By taking the course online and part time you’re also able to gain practical and immediately-applicable knowledge, backed by Africa’s leading University, in a format that allows you the flexibility to continue with your current workload and lifestyle

IAB UCT Social Media online course accreditation As members of the IAB we strive to ensure that all of our courses are aligned with the latest industry best practices and procedures.

Course overview

This highly practical 10-week online course will equip you with the practical skills and experience to confidently design and implement an effective, holistic and integrated digital marketing strategy. You’ll learn everything from how to set up an effective WordPress website, construct an email newsletter and optimise your SEO, to social media marketing, online brand management, Google Analytics, PR and online copywriting.

Is this course for you?

This course is a good fit if you want to understand the digital marketing environment to take on new responsibilities in your role, contribute towards the marketing success of your company, break into the field of digital marketing or specialise your general marketing skill set. Additionally, if you want to learn how to market your business online, understand digital marketing best practices, or simply formalise your existing digital marketing experience with a certificate recognised by UCT, this course could be what you need.

What you will learn

  • Orientation module Welcome to your Online Campus
  • Module 1 Introduction to Digital Marketing
  • Module 2 Website design and development
  • Module 3 Web analytics
  • Module 4 Search Engine Optimisation (SEO)
  • Module 5 Online copywriting
  • Module 6 Online advertising and PPC
  • Module 7 Social media and web PR
  • Module 8 Email marketing
  • Module 9 Mobile marketing
  • Module 10 Digital marketing strategy

Your success team



Digital Marketing Specialist

Carla van Staden is an experienced marketer and a passionate teacher, having worked in a traditional publishing house and an online marketing agency for a few years before deciding to start her own agency, Twenty3Media, in 2010. Through Twenty3Media, she’s worked with clients from a number of industries, providing them with marketing assistance and consultation; as well as strategy design and implementation – across both online and offline media.

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Take the readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.

Take the test

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