Digital Marketing online short course

Course starts: 4 July 2016
Registrations close: 28 June 2016
Course fees: R12,500
Course starts: 8 August 2016
Course fees: R12,500

Why this course?

In today’s information age, it’s no longer merely beneficial to maintain a healthy brand image in the digital space -  it’s a necessity.

 The UCT Digital Marketing short course is designed to give individuals the relevant skills, knowledge and expertise necessary to design and implement an effective, integrated digital marketing strategy, giving our learners the best chance to win the war for attention for their respective clients and/or businesses. By delivering the course online and part time we are able to offer our students practical and immediately applicable knowledge, backed by Africa’s leading university, in a format that allows them the flexibility to continue with their current workload and lifestyle.

IAB UCT Social Media online course accreditation As members of the IAB we strive to ensure that all of our courses are aligned with the latest industry best practices and procedures.

Course overview

This highly practical 10-week online course will equip you with the practical skills and experience to confidently design and implement an effective integrated digital marketing strategy, including:

- Setting up an effective WordPress website

- Constructing an email newsletter


- Social Media Marketing using Facebook, Twitter, LinkedIn etc.

- Brand management in the online space

- Measuring and interpreting website data using Google Analytics

- Online copywriting and PR

This course is designed to help you develop a holistic digital marketing skill set to guide your strategy, or advance your career.

Is this course for you?

This course is a good fit if you want to:

- Understand the digital marketing environment to take on new responsibilities in your role?

- Contribute towards the marketing success of your company?

- Break into the field of digital marketing or specialize your general marketing skill set?

- Understand digital marketing best practices to better perform in a related position?

- Give yourself a competitive edge in the job market?

- Formalise your already existing digital marketing experience with a course recognised by UCT?

- Learn how to market your business online?

What you will learn

  • Orientation module Welcome to your Online Campus
  • Module 1 Introduction to Digital Marketing
  • Module 2 Website design and development
  • Module 3 Web analytics
  • Module 4 Search Engine Optimisation (SEO)
  • Module 5 Online copywriting
  • Module 6 Online advertising and PPC
  • Module 7 Social media and web PR
  • Module 8 Email marketing
  • Module 9 Mobile marketing
  • Module 10 Digital marketing strategy

Your success team



Digital Marketing Specialist

Carla van Staden is an experienced marketer and a passionate teacher, having worked in a traditional publishing house and an online marketing agency for a few years before deciding to start her own agency, Twenty3Media, in 2010. Through Twenty3Media, she’s worked with clients from a number of industries, providing them with marketing assistance and consultation; as well as strategy design and implementation – across both online and offline media.

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Take the readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.

Take the test

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