UNIVERSITY OF CAPE TOWN
Copywriting for Online Marketing online short course
Why this course?
The internet has changed the way people consume information. Today’s online reader is sceptical, impatient and easily distracted. As such, there is now a high demand for individuals equipped with up-to-date and effective web writing skills to write captivating and compelling online copy that drives action.
|As members of the IAB we strive to ensure that all of our courses are aligned with the latest industry best practices and procedures.|
This highly practical 6-week course provides a functional overview of online copywriting principles and how these can be applied to enhance an online marketing strategy. Learn the best practices and techniques behind effective online copywriting and how these can be used to generate creative and persuasive content tailored to a wide range of digital channels, including social media platforms. Receive an overview of online writing in the context of an ever-changing digital landscape, and learn how to tie together all elements of online copywriting within a holistic digital strategy.
Is this course for you?
Whether you are a new or aspiring copywriter, or you would simply like to acquire a complementary skill, this course will provide you with the fundamental principles and practical skills you need to start a career in the field of web copywriting. If you are a business owner or entrepreneur looking to expand your business online, this course will assist you in making an impact in the digital space. Experienced copywriters will also benefit from the course, specifically if you would like to keep your skills up-to-date and receive feedback on your work.
What you will learn
- Orientation module Welcome to your Online Campus
- Module 1 Introduction to online copywriting
- Module 2 Online copywriting best practices and techniques
- Module 3 Headlines, calls to action and persuasive copy
- Module 4 Copywriting for social media and content marketing
- Module 5 Copywriting for search engine optimisation (SEO)
- Module 6 Content strategies and quoting clients
Your success team
Digital Marketing Strategist & Branding Consultant
Jonathan Cherry is currently the Brand Impact Manager for leading online store, Yuppiechef.com. He is an experienced digital marketer and blogger, having founded the SA Blog Awards and led the use of alternative digital media in campaigns for numerous blue chip clients. He regularly offers insight into trends and innovation in the world of business, and hosts the weekly Advertising Feature on CapeTalk 567 radio.
Here's how we've improved lives through better education
“This course was brilliant! I have learned to write in a style that online demands: short, succinct, to the point, and direct. No verbosity. No big words. Keep it simple. What I learned was really valuable and central to my career.”