Why this course?
This short course is designed to give you a foundational and practical understanding of how business research and analysis can be used to further the goals and objectives of a business. With the support and guidance of an industry expert, you’ll gain a comprehensive and integrated knowledge of the different types of business research; acquire skills for analysing qualitative and quantitative data; and learn to strategically use this information to make better business decisions.
In 8 weeks you‘ll become familiar with the research process and gain confidence in undertaking or commissioning sound research. You’ll walk away the ability to solve unexpected problems or make important decisions using effective research. You’ll be able to use different data collection techniques, apply qualitative methods for analysing, interpreting and evaluating textual data using thematic analysis, and be able to investigate a method and tool for preparing and analysing quantitative data. You’ll also learn how to present a research report using quantitative and qualitative findings.
Is this course for you?
This Business Research course is for you if you want to gain a broader understanding of research and analytics in a business environment. The course is especially beneficial if you’re an aspiring manager, researcher, or analyst who wants to gain the necessary skills; a researcher or analyst who wants to refresh their skill set; or a business owner, manager, or executive involved in problem-solving and decision-making. Ultimately, this course will teach you how to use research to make better decisions, fulfill business goals and objectives, and keep your business at the forefront of its industry.
What you will learn
- Orientation Module Welcome to your Online Campus
- Module 1 Fundamentals of business research and analysis
- Module 2 Research principles and approaches
- Module 3 Business research design and methods
- Module 4 Measurement scales, sampling and variables
- Module 5 Data collection techniques
- Module 6 Qualitative data analysis, interpretation and evaluation
- Module 7 Quantitative data analysis, interpretation and evaluation
- Module 8 Documenting and presenting research findings
Your success team
Currently completing her PhD in Industrial Marketing in Sweden, Caitlin Ferreira has a history of financial and commerce related education. She completed her Masters degree in Business Science at UCT, focusing her research on Consumer Behaviour and Digital Marketing. She was also responsible for teaching quantitative research and statistics for three years at UCT, while supervising the dissertations of Business Science and postgraduate students. Caitlin has lectured an Introductory Marketing course and has worked for other marketing courses as a guest lecturer, tutor and workshop facilitator.
Take the readiness test
This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.Take the test