Why this course?
Strategic Business Management defines how, where, why and what a business can do to outperform its competitors. It’s philosophical approach to business management - and it’s the definitive skill the leaders of successful enterprises use to set themselves apart. The contemporary business context is characterised by:Increasing competitive intensity; the globalisation of world economies; unprecedented technological changes, and the ever-changing needs of customers and work-forces. Anyone attempting to navigate the multidimensional complexities that affect the success of organisations will need to sharpen their strategic orientation - which is what this UCT-backed online short course is designed to do.
This 10-week short course will provide you with a solid foundation in the fundamentals of innovative and analytical strategic management that can be applied to your work environment. You’ll walk away from this course confident in your ability to: gain the expertise you’ll need to formulate a forward-thinking strategy, guaranteed to give you and your company a sustainable competitive edge; compile a comprehensive market analysis using Porter's five force model; conduct a micro-environmental analysis through the SWOT method; create a workable macro-environmental analysis using the STEEPLE methodology; and apply the SELECT framework to determine and leverage a sustainable competitive advantage for any given business.
Is this course for you?
This course is suited to experienced managers, as well as those looking to advance their career into managerial positions. If you are a small or new business owner, or even an aspiring entrepreneur, this course will provide you with a set of practical skills an the relevant knowledge for you to drive any business strategically towards achieving its business goals. This course is also ideal for small and new business owners and entrepreneurs. Anyone with an interest in ethical and sustainable business practices will also benefit from this course.
What you will learn
- Orientation module Welcome to your Online Campus
- Module 1 Introduction to strategic management
- Module 2 Theory and evolution of strategic management
- Module 3 Organisational goals and values
- Module 4 Environmental Analysis
- Module 5 Internal and SWOT analyses
- Module 6 Sustainable Competitive Advantage
- Module 7 Formulation of a forward-thinking strategy
- Module 8 Strategy implementation
- Module 9 Evaluation and control
- Module 10 Strategic alignment and ensuring sustainability
Your success team
CALVYN DU TOIT
Strategy Consultant and New Business Developer
Calvyn du Toit has extensive experience in business management, development, innovation and strategy; as well as a strong background in marketing and a passion for technology. He has worn many “hats” throughout his career: from Manager, Strategist and Marketer, to Producer, Digital Specialist and Educator. Calvyn is a passionate Tutor, who enjoys sparking debate and sharing his experience on the discussion forums and through the course videos.
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Take the readiness test
This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.Take the test