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Marketing Articles

This section of the blog is a collection of short articles and video clips on designed to help you get a little smarter in the field of Marketing.

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Marketing | The challenges of marketing in the 21st century

By Jaco Adriaanse

Ask any seasoned marketer and they will tell you that marketing is a challenging job. People and the trends they follow are incredibly unpredictable, and staying ahead of the curve is a tricky business. Now, more than a decade into the 21st century, the field of marketing is more complex than it has ever been. Markets are saturated, competition is fierce and consumers are over-stimulated by the media. But in this cutthroat and ever-evolving industry, it is absolutely crucial not to fall behind or let your skill set age. The only way to overcome the challenges of marketing in the 21st century is to constantly be on the lookout for ways to improve your skills, to foster innovation, and nurture creativity. Here are some of the challenges that you might face as a modern marketer and how you can overcome them:


Marketing | The many roads that extend from Advertising

By Amy Johnson

Advertising is an industry that is surrounded by a shroud of misconceptions. For instance, it’s common for people to believe that only the most creative trendsetters get to work in Advertising. It’s a field reserved for people who dream up billion-dollar taglines and think up new products on a daily basis – right? Wrong. In fact, with a good understanding of marketing principles and informed creative messaging, Advertising is a multi-faceted field that anyone can break into. Advertising skills are also multidisciplinary, which opens up many new opportunities within established roles. 

Marketing | The biggest social media changes of 2013

By Jaco Adriaanse

A recent study on the impact that the “social economy” has globally, revealed a piece of information that has marketers scrambling: There is an estimated 1.3 trillion dollars worth of untapped resources to be gained from the effective use of social media. “Untapped” is the word that should be grabbing your attention here. Though social media has already had an enormous impact on the way people interact, consume, do business and think, this was all just scratching the surface.


GetSmarter General Knowledge Quiz

Each week on the GetSmarter Facebook Page, we post a general knowledge quiz question. Find the answers to the quiz questions below:

Marketing | Top 5 online marketing mistakes – and how to avoid them

By Ruth Steyn

Online marketing can seem daunting at first, what with all the warnings about what could go wrong. Below is a list of the five biggest and most common mistakes made by inexperienced (and experienced) online marketers, and tips on how to avoid them.

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