Business | Create your own internet marketing strategy

Over 5 million South Africans are connected to the internet. They represent so the affluent sectors of society, and ae therefore the best people for any marketer to target. However, marketers trained in traditional advertising media are missing out because they don’t know how to approach online marketing.

In today’s world, a company must communicate to customers in the online sphere – or risk being overlooked and ousted by more web-savvy businesses. The highly practical UCT Internet Marketing course teaches every aspect of marketing a company, service or product online – from creating a website and running an email marketing campaign to using social media and cellphones to engage with customers.

The UCT Internet Marketing course is aimed at anybody who wants to shift their company’s marketing up a gear and tap into the lucrative online advertising space. It is especially beneficial for marketing professionals trained in traditional methods of marketing, and for anybody involved in the marketing function who wants to have a better understanding of the online space, including entrepreneurs and business owners.

GetSmarter’s advanced and user-friendly learning model provides students with a personal and professional educational experience. Students work through the course material together and receive continuous academic and administrative assistance throughout the course. Each of the 10 modules includes course notes, discussion forums where students interact with one another, an interactive quiz and video lectures to make the course material more engaging. Some of the topics covered in the course include email marketing, designing a website, online advertising and search engine optimisation.

The course is unique in that it will show students how to implement the various tactics and strategies practically through assignments and exercises. The email marketing module will require students to send an actual email campaign, while the website design module will give students the hands-on tools to build and launch their websites immediately.

GetSmarter is a specialist online training company that works together with top universities and industry experts to present professional short courses throughout South Africa. It has trained over one thousand students in the past year, in such diverse topics as labour law, wine evaluation and using the internet – all from the comfort of the students’ homes or offices.

The University of Cape Town is one of Africa’s leading university institutions. The UCT Internet Marketing course is run together with the Management Studies Department of the Faculty of commerce. GetSmarter and UCT work together with only the best industry experts to provide professional and exceptional support. The convener for this course is Alex Trengove Jones, an extremely experienced internet marketer and project manager who has handled important international accounts.

The course starts on 20 September 2010, and registrations close on 10 September 2010.

Click here to learn more about the University of Cape Town Internet Marketing course.