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By Jennifer Paddock
If you are interested in this topic, take a look at our University of Cape Town Internet Marketing course.
Due to the ever-changing nature of modern technologies and facilities, marketing strategies and techniques are constantly evolving. Internet marketing is a type of marketing that uses the up-to-date technologies that your customers use, to communicate directly to them. We set out some of the advantages of eMarketing to your business’ bottom-line below.
Cost effective:
In small and medium sized businesses marketing budgets are usually
small.Therefore, in order to squeeze the juice out of them, these
budgets need to be used as cost effectively as possible. An eMarketing
campaign can draw from the best of hardcopy documents such as
direct-mail offers, newsletters and advertisements without spending the
costs normally incurred in printing and posting them due to the fact
that they can be sent electronically.
Targeted:
eMarketing affords you the opportunity to customize specific messages
for specific audiences. For example, a potential client is interested
in one of your products but is not interested in any of the
accompanying services that you offer. A well-planned eMarketing
campaign can meet that potential client’s interests exactly. The result
being that you can give the right information to the right people and
ultimately attract them to your business.
Time efficient:
In business, time is money. eMarketing has the advantage of being
faster to set up and implement than most other more traditional
marketing methods. Similarly, the response mechanisms to the eMarketing
tools are equally speedy. So you can expect to see results immediately.
Measurable:
Online surveys and other interactive tools allow you to know how many
people are visiting your website, what they looked at and how they
heard about you. This is invaluable information that you can use in
order to ascertain a better understanding of your customers and what
they want from you.
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