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Marketing Articles

This section of the blog is a collection of short articles and video clips on designed to help you get a little smarter in the field of Marketing. 

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Marketing | Create your own internet marketing strategy
Blog - Marketing
Monday, 12 July 2010 16:31

Over 5 million South Africans are connected to the internet. They represent so the affluent sectors of society, and ae therefore the best people for any marketer to target. However, marketers trained in traditional advertising media are missing out because they don’t know how to approach online marketing.

 
Marketing | GetSmarter Student Feedback
Blog - Marketing
Monday, 12 July 2010 16:31

Excellent support and although it's distance learning it feels as if your lecturer is just next door!
Colette Maasdorp

The GetSmarter delivery model is outstanding; it's opening a new way of extending knowledge in your own time at home.
Hannelore Harms

 
GetSmarter's family ties | About Rob and Sam
Blog - Marketing
Friday, 04 June 2010 09:00

By the Newsletter team

Regular SmartyPants readers may not be aware that GetSmarter is a family business. In 2008, GetSmarter grew out of the sectional title training company, Paddocks, which was started by Prof Graham Paddock and his wife Mandy in 2005. GetSmarter is run by Graham and Mandy’s sons, Sam and Rob: Sam is the managing director, while Rob is the operations director. Here’s the lowdown on how they got involved in the family business.

 
Labour law | Skills development in the workplace
Blog - Marketing
Monday, 17 May 2010 00:00

By Rob Paddock

SDA, SDLA, SETA, SAQA, NQF, ETQA, CHE

Some form of secret coded language? Perhaps the electronic password to a Swiss bank account? A military communication? I’m afraid not. These are just a few examples of the lingo thrown around in education, training and accreditation circles. In this article, I hope to unpack the first three acronyms listed above, and in a subsequent article we will look at the last four.
 
Internet marketing | What we have learned
Blog - Marketing
Thursday, 06 May 2010 00:00

By Robyn Allan

GetSmarter experienced a very busy start to the year. Our portfolio grew to seven courses, all of which were lined up to start during the first 3 months.

Our student intake per course generally varies between 100 and 160 people, which meant that the marketing team was given the task of identifying, informing, and convincing approximately 900 people to sign up for our courses — all within 3 months!
 
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