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Marketing | Bizcommunity Competition Winner


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Ridhwaana Baradien, winner of a place on the online UCT Marketing course presented by GetSmarter, is thrilled about the opportunity to learn something new that she can use in both her professional and personal life.Bizcommunity

Cape Town-based Ridhwaana works as a Communications Assistant for a local NGO, where she is responsible for digital and online communication. She is passionate about this work, and enjoys interacting on and finding content for her company’s social networks on a daily basis.

ridhwaanaAt 23, Ridhwaana has a very full life. She considers herself a foodie, and in her free time she enjoys going on dinner dates with friends and coffee runs with her boyfriend. She loves live music, shopping for vintage items, collecting dictionaries and browsing markets. She also likes to keep up with pop culture and technology, which she reads a lot about, and she watches reality TV programs.

She found out about the competition on Facebook when she saw a post from Bizcommunity in her newsfeed. It was just too good an opportunity to pass up. She was at work when she received a tweet from Bizcommunity telling her she had won, and she was so excited she gave her colleagues a bit of a fright: “They both looked at me with big eyes as I was literally doing a happy dance in the office and transforming into a ‘woo girl’ before their eyes.”

She looks forward to applying the knowledge she will gain from the course. Having studied public relations, she believes a marketing course is the perfect complement to her current skill set. “Marketing and PR are so closely related, so I am hoping that I learn things that I did not cover whilst studying public relations,” she says. Additionally, she would like to look at recent case studies, as the industry is developing so rapidly.

A marketing course is something that will help Ridhwaana in her current job, but she is also excited about using it to bring some of her personal projects to fruition. We’re sure this go-getter will put her new skills to good use!

This article is published under the Creative Commons Attribution license. 


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