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This section of the blog is a collection of short articles and video clips on designed to help you get a little smarter in the field of Internet and Technology.

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Blog -
Internet and Technology
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By Robert Volker
The practice of Search Engine Optimisation (SEO) involves optimising your website for better search engine ranking i.e. helping you become more visible in search results for relevant search terms. Google continuously strives to develop and evolve its search algorithms to ensure that the search results provided show the most relevant and informative webpages first. Ranking highly on the first page of Google search results builds trust and credibility for your brand, and increases traffic to your website – both objectives that any successful business would want to achieve. To do this, you need to optimize your website using SEO techniques. Here’s what you need to know to get started:
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Blog -
Internet and Technology
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By Terri-Lee Adendorff
So, you’ve set up a website for your new business or project. You keep posting what you think is engaging and, frankly, awesome content, but no one is commenting, and further than a few likes on the Facebook link, you have no idea how people are receiving your content. Because you can’t watch people’s faces while they read to gauge their reactions, you need to learn more about web analytics and how they can help you to improve your online performance.
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Blog -
Internet and Technology
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By Ruth Steyn
Facebook and Twitter have provided perfect platforms for expressing unbridled rage, bitter indignation and infectious cynicism. Something goes wrong, and in a flash you’ve posted it online. But is this really wise? Even though you can remove Facebook posts and delete tweets, once
they’re in the online ether they are out of your hands. Ever seen a
screenshot of comments or content that has since been removed from the
web? Ever come across a poor quality reproduction of a video that has
been removed from official channels? The internet allows ordinary
individuals, as well as big businesses, to create their identity online,
but the benefits of this are coupled with serious risks.
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Blog -
Internet and Technology
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By Amy
Johnson
If you are interested in this topic, take a look at our University of Cape Town Internet Marketing course.
The purpose of any business website is to reach existing and potential customers. However, the problem with many websites is that they do not effectively utilise search engine optimisation (SEO), rendering them virtually inaccessible. Finding these websites is akin to trying to find a destination without directions – or a map.
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Blog -
Internet and Technology
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By Amy Johnson
If you are interested in this topic, take a look at our University of Cape Town Internet Super-User course.
Chalkboards, paper workbooks and manual marking could become obsolete in the next few decades if predictions are anything to go by. This is an exciting prospect for teachers who have embraced technological advances. Conversely, many educators still remain apprehensive about these drastic changes.
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