Excellent video by the UCT GSB on the "art of noticing"

Here is a fascinating video that may change the way you think about marketing your business. It introduces the concept of the “attention” economy, where your time and attention has become the most valuable resource in a world that is drowning in new information.

Since GetSmarter is all about education and new approaches, we’d like to share this video with you to open up your mind to a different way of looking marketing, business and your daily activities. Maybe it will spark a new idea or will shift your mindset?

We hope you’ll take two minutes to focus your attention on this clip!

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