GetSmarter is a premier online education company that partners with prestigious universities and leading organisations to offer a variety of online courses and education solutions.

Business | Meet competition winner Lauren Kruger


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Lauren Kruger, from the Northern Suburbs in Cape Town, has won a place on the University of Cape Town Internet Marketing online course, courtesy of GetSmarter and Entrepreneur Magazine.

Lauren KrugerThe 23-year-old BTech Marketing graduate didn’t want to get her hopes up when she received a call from GetSmarter, but was so thrilled to hear that she had won that, “My heart was beating out of my chest, I could barely breathe!”

Lauren foresees that the course will help her out in two ways. On the professional side, she would love to get a job in the online marketing industry and feels that the course would give her “the push to go in that direction”. She’s passionate about the internet and all things digital and feels very comfortable online, so it’s a natural progression from her marketing degree.

On a more personal note, Lauren makes her own jewellery and is keen to learn how to market her creations online – she says she just needs the skills to do it and the course will benefit her tremendously. “I could even start my own business in the future using the skills I’ll learn by doing this course.”

UCT Internet Marketing course

The University Cape Town Internet Marketing course is a 10-week, part-time learning program and teaches all the essential principles of internet marketing and gain the practical skills to manage your own online campaigns – from building your website and sending email newsletters to tracking your web analytics and interacting on social media.

Lauren, who is currently doing the University of Cape Town (CFMS) Photoshop course with GetSmarter, says she considers online courses to be the ultimate convenience. “I think it is an innovative way to get people educated, especially if they work irregular hours, have transport problems or don’t have time to attend classes.” She is especially excited by the prospect of the interactive discussion forum, where she feels she bonds with the course teacher and other students. “You feel welcome to ask anything and you can be assured that your question will be answered within the next 24 hours.”

This article is published under the Creative Commons Attribution license.


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