GetSmarter Blog

By Ruth Steyn

Photoshop is far more than a tool to airbrush models – it’s a software program that has multiple functions, and knowing how to use it is a highly desirable skill in today’s visually oriented business world.

By Terri-Lee Adendorff

Copy is found on many platforms, and for many purposes. Whether copy appears on a website, a company blog, social media platforms or banner ads, there is one golden rule: It has to be well contextualised, and well written. Writing copy for multiple platforms is challenging; what might be perfect for social media might be ill-suited to a website. While each piece of copy and its accompanying criteria are unique, there are a few rules for certain platforms to keep in mind when crafting copy.

By Ruth Steyn

People have been making fun of accountants for decades. After reading this, however, you might think twice about mocking the accounting profession. Here are five reasons you shouldn’t underestimate accountants, or their profession.

By Tamarin Benadie

Fifteen years ago, a company’s Information and Technology (IT) department almost exclusively dealt with hardware by providing desk support and other services to employees. This has changed drastically in terms of the roles that the members of this profession play. However, despite these changes, many people still have a very limited view of what the field of IT management entails, creating false impressions of what IT managers do on a daily basis. Many companies are now moving away from using the term “IT department” towards terms such as “Systems and Technology department” in order to provide a clearer indication of what it is IT managers do. For example, IT management is less about ensuring that everyone has a working computer and more about ensuring that the systems and technologies used within a company contribute to and support a business’s overall strategic goals.

By Terri-Lee Adendorff

Can the skills required to create brilliant advertising be taught? There is much debate within the industry around this question. Many think that there is an “X factor”, an advertising gene, if you will, that makes for good advertisers. Some argue that this inherent eye for determining what constitutes a good advertisement is essential for anyone hoping to enter the industry.